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Overview
For this project, our team was engaged to redesign the primary interface of a women's healthcare app as the client expanded beyond period tracking, pregnancy, and menopause to offer more comprehensive women's health solutions. The goal was to create a connected experience that would broaden their client base and increase relevance for both new and existing users.
This project followed an iterative design process focused on enhancing usability and demonstrating product value. We collaborated closely with the clients throughout this project, as well as other teams across tech and experience strategy departments.
Our approach included personas, zone diagrams, data visualization, wireframes, prototyping, and an iterative design process to enhance usability.
Experience Designer - developed high fidelity wireframes and reimagined content organization resulting in a strategy for increased user engagement, strengthened retention, and the facilitation of audience growth.
Sarena Douglass, Kayla Turner, Jill Johnson, Alejandra Castro
This Project is Under NDA
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